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why my group CTR is hight but my total CTR ends up low?

rtc
Visitor ✭ ✭ ✭
# 1
rtc
Visitor ✭ ✭ ✭

Hello,

I am wondering why all my groups have CTR of 14.29%, 5.76%, 2.56% and 1.05%. But my total Ad groups have a 1.05%.

How often they average that?

Thanks

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author rtc
September 2015

Re: why my group CTR is hight but my total CTR ends up low?

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hello

Adwords system calculate campaign level CTR by dividing total number of
clicks from total number of impressions accured for all the ad groups, not
by taking average of ad groups CTR.

Abhishek

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author rtc
September 2015

Re: why my group CTR is hight but my total CTR ends up low?

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hello

Adwords system calculate campaign level CTR by dividing total number of
clicks from total number of impressions accured for all the ad groups, not
by taking average of ad groups CTR.

Abhishek