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why does my ad contain {keyword: }

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# 1
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Why does my ad contain {keyword:}  


For example, I have an ad that looks like this:


{keyword: Marriage Counseling}

Individual, Couples & Families

Improve your life today.

1 Expert replyverified_user

Re: why does my ad contain {keyword: }

Top Contributor
# 2
Top Contributor
Hi Tony E,

That's a "Dynamic Keyword Insertion" ad, aka DKI. What this does is substitute the keyword that triggered your ad impression for "Marriage Counseling". If that keyword is too long for the line, the default text (Marriage Counseling) is used.

Since keyword is all lower case, the case of the triggering keyword is preserved.

Best of Luck!

petebardo -- Deadhead doing AdWords

Re: why does my ad contain {keyword: }

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hey Tony,

Hope you are doing great! The more information on DKI (Dynamic Keyword Insertion) can be found here:

Hope this helps!