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why diff. in conversion tool numbers and campaign con. colum?

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# 1
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Hi Community,

 

I checked often that the number of conversions is different in conversion tool and the conversion column that campaign show for the same campaign. I am running a campaign for that i got 11 conversions in first two days of this week and when i click on conversions tab under tools and analysis menu it show me 18 conversions for the same campaign. Please let me know how much actual conversions i got?

 

Thanks

1 Expert replyverified_user

Re: why diff. in conversion tool numbers and campaign con. colum?

Top Contributor
# 2
Top Contributor
Hi SkopenHeart,

The difference here is in the Adwords interface what you get is - Conv. (1-per-click)

and in the Conversions Tab/tool what you get is - Conversions (many-per-click)

Find more information about the difference in the link and an earlier discussion in the community below.

https://support.google.com/adwords/answer/1722022?hl=en

https://www.en.adwords-community.com/t5/Set-up-and-basics/Conversion-1-per-Click-V-s-Conv-Many-Per-C...

Hope this helps,

Deepak

Re: why diff. in conversion tool numbers and campaign con. colum?

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# 3
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Hi,

Thanks for replying. I have to checked the many per click conversions in campaign tab and that's also showing only 11 conversions while in conversion tab of tools and analysis it's showing 18. I still don't know the reason of it?

Re: why diff. in conversion tool numbers and campaign con. colum?

Top Contributor
# 4
Top Contributor
The Conversions (many-per-click) in the Adwords interface and in the conversions tab/tool will be same.

Make sure you selected the same date range for both.