why conversions are showing more than converted clicks
1. My adwords account showing more conversions than converted clicks. Please note we don't have any leads generated forms and our is only sale. And we placed conversion tracking code on payment page only.
Below are the setting:
Conversion value: Each conversion has a different value. If there's no value, use 1
Count: All conversions
Conversion window: 30 days
Re: why conversions are showing more than converted clicks
This is expected behaviour.
Users can buy more than one thing on most websites. I don't expect yours to be different. There's also a few other reasons why your conversions may be "inflated". Visitors to the receipt page multiple times are counted here.
You can read more about this in the official help docs here: https://support.google.com/adwords/answer/1722022?hl=en
Here's another great article that explains it better I think: http://www.thomascreekconcepts.com/converted-clicks-and-conversions/