which to report 1-per-click or many-per-click

[#1]

Rather new to all this and have a simple question.  On an ecommerce site, I'm trying to get overall performance results and can't figure out which is best to report (conversions:  1-per-click or many-per-click)  I feel I understand the difference but not quite.  If I report 1-per-click I miss those who revisit the site for another purchase.  If I report many-per-click I get everything but would count someone twice if they bought something on a site but bought a second item before leaving the site.

So if I'm trying to do rough reporting to determine how my accounts are doing, which of these conversions would I report in say a simple line chart?

[#2 · Accepted solution]

Hello jcul,

There is a thin line of difference between Conversions 1-per-click and Conversions Many-per-click. Adwords will count only unique conversion happening within 30 days from single ad click and attribute the value for Conversion 1-per-click, whereaas on contrary, will attribute multiple conversions if happening through that single click for Conversion many-per-click.

But the good thing is that from Purchase/Sale perspective, it would be better to take Conversion many-per-click value because there are multiple sales happening through that single click, which of course would be important for you.

However, in case there is a lead, sign-up, Conversion 1-per-click is preferred, so as to calculate unique customers enquiries.

I would also encourage you to read about Ecommerce Tracking with Google Analytics and implement it to get more insight and more statistics in terms of Profit.

Hope that helps!

Pankaj

[#3]

Thanks for the insights. I'll head over to ecommerce tracking and read up. I appreciate your help.

[#4]

I am also trying better to understand the Many-per-click metric.  So is it correct that this number is the actual number of conversions obtained as a result of Adwords ad clicks?  That they have clicked an ad and purchased before, and then come back to the site later to purchase again?