Re: what r the steps to optimize a website
This is a very broad topic and to summarize all I can say would be that your website should be user friendly with easy navigation, unique and genuine content, so that what users are actually looking for, they can get that info in a unified manner.
Doing on page and off page optimization of the website comes under SEO part and this is AdWords Community. So I would suggest you to post this over Google Webmasters forum for more insights: https://productforums.google.com/forum/#!forum/webmasters
Re: what r the steps to optimize a website[ Edited ]
October 2014 - last edited October 2014
Prveen, while a properly optimize website is crucial to AdWords success it is not a part of this forum to discuss the details about it.
Google publishes a great resource on this topic Webmaster Guidelines which includes great advice and links to other helpful articles about website optimization.