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what is the correlation of average position and top of the page rate?

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# 1
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in one of my campaign auction insight report, it shows my compaign's performance as below:
impression share: 91.29% (the top one among all competitors)
my average position is 3.8
"top of the page rate" is 33.49%

why? it does not make sense. it means most of the time my position is 3.8 or above. then why the top of the page rate is so low? what is the correlation of "average position" and "top of the page rate"?

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by Theresa_Zook (Rising Star)
September 2015

Re: what is the correlation of average position and top of the page ra

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# 2
Top Contributor

Hello  @welldonekitkit ;

Please avoid multiple postings on the same topic; It confuses, and "breaks" the "chain of answers". (A user might post answers already given)

I answered your question in the initial discussion you opened..

 

https://www.en.adwords-community.com/t5/Improve-results/how-to-increase-quot-top-of-the-page-rate-qu...

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
September 2015

Re: what is the correlation of average position and top of the page ra

Top Contributor
# 2
Top Contributor

Hello  @welldonekitkit ;

Please avoid multiple postings on the same topic; It confuses, and "breaks" the "chain of answers". (A user might post answers already given)

I answered your question in the initial discussion you opened..

 

https://www.en.adwords-community.com/t5/Improve-results/how-to-increase-quot-top-of-the-page-rate-qu...

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’