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what is "content" in CriteriaParameters

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, I'm getting "content" in CriteriaParameters of url performance report. What does this signify ??

1 Expert replyverified_user

Re: what is "content" in CriteriaParameters

Rising Star
# 2
Rising Star
Hi Shailesh I,

In this context, 'content' refers to the Google Display Network. This parameter reflects the network where your ad was served and the LP URL was visited by a user.

Sumanth Sridhar