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what is a good ROI for non-profit organisation for good segment selection campaign

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all every year we are spending about 50K $ in google ad-word to advertise our projects as a non-profit organisation so if we have a good target for our segment what is a good ROI or profit we can say it is good for us

what is a good ROI for non-profit organisation for good segment selection campaign

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# 2
Participant ✭ ☆ ☆

Hey @majed s

 

Interesting question and one with many answers. 

 

I would first recommend investigating the google grants programme for not for profits - https://www.google.co.uk/intl/en/grants/

 

In regards to what is good ROI - it is almost impossible to give a detailed answer here. For example, has the campaign met the key objectives set out? Is there one metric that matters most to your business? If this investment has achieved that, that could be considered that the ROI is positive and provides a benchmark to improve YOY. 

 

Hope that helps a little

 

James