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what is Cost / converted click exactly

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

i am very confused about converted clicks

 

1 Expert replyverified_user

Re: what is Cost / converted click exactly

Rising Star
# 2
Rising Star

Hi Prognoz,

 

A converted click refers to the first conversion that resulted from a click. Cost/converted click is a ratio of total cost spent (on clicks) to get a converted click. More info on this metric here under counting conversions.

 

Feel free to write back, if you need help.

 

Good luck,

Sumanth

Sumanth Sridhar

Re: what is Cost / converted click exactly

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
Hi Prognoz,

No need to be confused. You can also refer this article which written by google employee about converted clicks & cost per converted click.
I think I may be also very helpful for you to understand about what is converted clicks.
https://www.en.adwords-community.com/t5/Tracking-Reporting/Cost-per-Converted-clicks-vs-Cost-divided...

Mohit