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valuetrack parameter loc_physical_ms - how do we read the responses?

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# 1
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Hopefully someone can answer as I have searched the guides to no avail.  We are using the valuetrack parameter loc_physical_ms . The response is a 7 digit number that we have no idea how to translate to an actual location.  Where would we find this information?

Marked as Best Answer.
Solution
Accepted by topic author Barrie W
September 2015

Re: valuetrack parameter loc_physical_ms - how do we read the response

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# 2
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You can find the location that is associated with the response ID here: https://developers.google.com/adwords/api/docs/appendix/geotargeting

I believe you can see this information translated in Analytics if you have them linked and set up correctly.

Re: valuetrack parameter loc_physical_ms - how do we read the response

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# 3
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Thanks Brandon. We were using the parameters in the URL. Didn't think to check Developer side. Big Thanks!!!

Re: valuetrack parameter loc_physical_ms - how do we read the response

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# 4
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Sorry, spoke too soon. We have a lot of results that start with 902xxxx, Everything on that list starts with a 1

Re: valuetrack parameter loc_physical_ms - how do we read the response

[ Edited ]
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# 5
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I just queried locations beginning with 902 and that same developer list came up with a location in Illinois.

"9022101" Illinois ,United States 21147 US Postal Code Active

That's about all I can think of for this one. Hope that helps.

Re: valuetrack parameter loc_physical_ms - how do we read the responses?

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# 6
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I have been using this same parameter with I always I'm a getting NULL. In adwords => ad =>Ad URL options (advanced) I have wrote down

{lpurl}?GA_loc_physical_ms={loc_physical_ms}

Re: valuetrack parameter loc_physical_ms - how do we read the responses?

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# 7
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David C wrote:
I have been using this same parameter with I always I'm a getting NULL. In adwords => ad =>Ad URL options (advanced) I have wrote down

{lpurl}?GA_loc_physical_ms={loc_physical_ms}

Do you have to use this in the URL for the parameter to work? GA_loc_physical_ms=

valuetrack parameter loc_physical_ms - how do we read the responses?

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# 8
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I have the following set on the campaign settings:

 

tracking template: {lpurl}?location={_location}

custom parameter: {_location} = {loc_physical_ms}

 

This places the location id mentioned in the URL.