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universal app campaign seeing gradual drop in impressions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I have a universal app campaign running for my app. For the last two weeks i have seen a drop in my impressions, clicks and conversions. this is not a small drop, but figures touching 50% each week, for the last 3 weeks. 

 

CTR has dropped by a lot less (10%). Ironically, conversion rate has improved by 5%. Is this drop in impressions on the GDN due to optimization and improvement in targeting?

 

Thanks

Bijar Khan 

2 Expert replyverified_user

Re: universal app campaign seeing gradual drop in impressions

Community Manager
# 2
Community Manager
Hi Bijar,

Thanks for posting to the Community. Do you still need help with this?

Cassie

universal app campaign seeing gradual drop in impressions

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

No thanks i got it. 

Re: universal app campaign seeing gradual drop in impressions

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

 

 

Hey Bijar, 

 

Same situation with my campaigns...do you know why? Is it due to optimization as you suggested? 

 

Thanks for your help, 

Ale

 

 

universal app campaign seeing gradual drop in impressions

Top Contributor
# 5
Top Contributor

Positive, @Alessandro I. There are scenarios where a consistent drop in impressions might be the consequence of your optimization efforts. Depending on the exact details of optimization, of course.