Re: two conversion 1 per click
Hi Bob. Thanks for your question.
Two conversions per click is called a many-per-click conversion. You can set this up by using the Conversion Optimizer.
Before setting up Conversion Optimizer, first make sure you're already importing your conversion data into your AdWords account either by enabling Conversion Tracking or cross-account conversion tracking, or by importing your goals and transactions data from Google Analytics.
Then you can set Conversion Optimizer and Enhanced CPC to focus on either Conversions (one-per-click) or Conversions (many-per-click) by choosing a conversion bid metric on the Settings tab for all your conversions. If you don’t make a selection, Conversion Optimizer will focus on Conversions (one-per-click).