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tracking conversions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I want to know how many sales either direct or via an assisted conversion my traffic source generated so I can pay commission.  The source I want to track is a banner ad on a web site. The banner ad link to the web site  has been done so the web site name  where the banner is located appears by name as a referrer web site.
Adwords has not played any part in any of these conversion.

Currently when I look at the Ecommerce report it shows two conversions from that particular web site and the value of those transactions.

If  I look at the assisted conversions ( Assisting Interactions Analysis) in the multi channel funnel report I have 2 assists and one last click conversion for that source. The total revenue figures for these are different than the ecommerce report.

Now if I look at the First Interaction Analysis element of the multi channel report I end up with 3 first click conversions and 1 last click conversion and again the total value is different.

Next we have conversions under the MCF Assistant Conversion report which shows 3 conversions and a value that matches the Assisting Interactions Analysis figure above.

I am happy to pay commission on direct and assisted conversions . Where do I look for that accurate figure.


1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author John M
September 2015

Re: tracking conversions

Google Employee
# 2
Google Employee

Hi John,


Thanks for your posting. This sounds like more of a Google Analytics issue. Please feel free to re-post your question to the Analytics community forum:!forum/analytics