4.9K members online now
4.9K members online now
Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
Guide Me

tracking an offline telephone event

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I would like to track orders that have been made offline by telephone.
I m not interested to track only the orders that come from adwords extensions or ads.


Is there any way like UTM URL or by uploading a CSV file in order to achieve my goal? It's not necessary for me to have an automated system. I want manually to import the order with its value when a telephone order occurs, in order to have information about the revenue.

1 Expert replyverified_user

Re: tracking an offline telephone event

Rising Star
# 2
Rising Star

Great question.

This is totally doable and something that I do for many clients.

Here's info about offline conversion tracking:

In order to import information about calls as conversions into AdWords, you'll need to know the GCLID (Google Click ID) associated with the clicks that drove calls. You'll need to use a 3rd-party call tracking system to capture that information.

I hope that's helpful!


Re: tracking an offline telephone event

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you for your reply John.
It is desirable to track all telephone orders and telephone orders from adwords separately.

I have read the corresponding section at google support but there is no way to import telephone orders without having a GCLID (orders not connected with ad, from other sources).
The only way to capture GCLID (Google Click ID) is with 3rd-party call tracking system?

Concerning the orders coming from adwords extensions or ads directly, i can't use Google forwarding numbers because Greece is not part of the eligible countries.
In order to detour this i have to capture the GCLID at my site and then manually as explained here
and then import it with CSV?

Finally, can the UTM URL that used in google Analytics do the job?

Thank you for your answer