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surprising jump in impressions

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# 1
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Where I can look for details that create this increase?

2 Expert replyverified_user

Re: surprising jump in impressions

Top Contributor
# 2
Top Contributor
Hi Sofiaa,

You can check change history and see if you have made any changes and since then there is spike in impressions.. you can also see if its seasonal, since when you are seeing spike in impressions, compare stats before and after and check from which particular keyword, adgroup you are seeing impression changes. Once you dig in to account and check - you will get some idea.

Thanks
Neha
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
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Re: surprising jump in impressions

Top Contributor
# 3
Top Contributor
Hi Sofia,

At first check the 'campaign' where the impression spike happened.

If you are using a single campaign to target search and display network, then look at the network where the impression spike is happening.

Then look at the ad group and the keywords or placements.

Have you made any changes to your keyword match type, ads or targeting setting?