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set up ecommerce tracking

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Anyone,

 

I would like to setup this ecommerce tracking. I have read the guidelines. Do i just copy the script or i should modify this based on my website?

 

and how is about set the goal and funnels. Is this related to ecommerce tracking?

 

Thank you

Bali

 

2 Expert replyverified_user

Re: set up ecommerce tracking

Top Contributor
# 2
Top Contributor

Hello Bali,

 

Ecommerce tracking implementation and goal configuration are different parts of Google Analytics work out.

 

I would suggest you to implement the ecommerce tracking as described inside Google Developers help center article:

 

https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

 

I would say that Goals are considered as the completion of some tasks on your website which could either be a sign up completion, some contact form submission etc...Read this article on how to create and edit the goals:

 

http://support.google.com/analytics/answer/1032415?hl=en

 

Funnels are the steps which you think might be involved while completing a goal and based on funnel visualization, you could review at which particular step the user went off. Based on that analysis, you could take some steps to fix your website.

 

Read more on funnel visualization and goal flow here:

http://support.google.com/analytics/answer/2976313?hl=en

 

 

Hope that helps!

Pankaj

Re: set up ecommerce tracking

Top Contributor
# 3
Top Contributor

You should also take a look at your shopping cart software - there is a good chance that within the configuration there is an option to activate Google Analytics reporting and much of what you are looking for may already be there. In most cases it simply requires you to add your GA UA number.

Re: set up ecommerce tracking

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

I use magento for shopping cart. But i will take a look at that first.

 

Btw what is the best shopping cart for ecommerce nowdays?

 

Thank you for your advise

Re: set up ecommerce tracking

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thank you Pankaj

 

I will take a look at that link and will let you if there are more issues.