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sending more than one ValueTrack values to one parameter

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I use a CRM which can only handle one parameter. My question is, can I send all the values to it as one value:

 

example:

 

example.com/?parameter={matchtype}&{keyword}&{placement}&{device}&...
 
Thank you

 

2 Expert replyverified_user

Re: sending more than one ValueTrack values to one parameter

Rising Star
# 2
Rising Star

Hi Yoel,

 

Welcome to AdWords Community!

 

Yes, you can use more than one Value Track Parameter in a single URL by separating them with '&' symbol. Please refer this article (Using multiple URL parameters in one URL) for more info on this.

 

Hope this helps,

Sumanth

Sumanth Sridhar
Marked as Best Answer.
Solution
Accepted by topic author yoel f
September 2015

Re: sending more than one ValueTrack values to one parameter

Top Contributor
# 3
Top Contributor
Hi yoel f,

That probably won't work if the CRM accepts only one parameter. This will appear as on name/value pair and several names without a value. The part that shows above will be at least 5 parameters.

What you could do is use a delimiter like a pipe (|) or double pipe (||) between values. You would then need to parse those values to get meaningful results. If you are using Google Analytics and auto-tagging, that's only one parameter and it carries all the data needed for proper attribution of the clicks and conversions.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

Re: sending more than one ValueTrack values to one parameter

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thank you Sumanth and Pete,

Pete, from my testing the CRM it seems like you are correct because the CRM removes the parameters after the "&".

At the moment, testing this in Adwords will be very complicated.

Maybe you (or anyone else) know if this will work on Google side:

Assuming my system can handle param1, param2 & param3 parameters

http://example.com/?param1=adwords&param2=2&param3=123|{keyword}|{creative}|{placement}

Regards,
Yoel
Marked as Best Answer.
Solution
Accepted by topic author yoel f
September 2015

Re: sending more than one ValueTrack values to one parameter

Top Contributor
# 5
Top Contributor
Hi Yoel,

That will work on Google's side.

Pete
petebardo -- Deadhead doing AdWords

Re: sending more than one ValueTrack values to one parameter

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Hi Pete,

Thank you!

I will try this and update here if it won't.

Regards,
Y