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search term report conversions

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# 1
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Hey there; I am just preparing a report for a new client about the actual search terms that lead to the 18 conversion (leads) he collected so far. My problem: Although the first row in the search term report lists 18 conversions the individual conversion listed below only ad up to 15. All conversions are at least a few days old. Any advice what I am doing wrong here is greatly appreciated.

Thank.

Regards,

Jochen

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Accepted by topic author Jochen S
September 2015

Re: search term report conversions

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# 2
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Hi Jochen,


Down the bottom of the report you should see a line saying "Other search terms" and this is probably where your 3 missing conversions are.  Google doesn't report all search terms that trigger Ads - for a variety of reasons - and you'll find that these "other" terms can be a larger or smaller percentage of your overall clicks.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

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Marked as Best Answer.
Solution
Accepted by topic author Jochen S
September 2015

Re: search term report conversions

Top Contributor
# 2
Top Contributor

Hi Jochen,


Down the bottom of the report you should see a line saying "Other search terms" and this is probably where your 3 missing conversions are.  Google doesn't report all search terms that trigger Ads - for a variety of reasons - and you'll find that these "other" terms can be a larger or smaller percentage of your overall clicks.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: search term report conversions

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# 3
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Spot on Jon! Thats where the three clicks were. Thanks a lot for your help!