search term report conversions
Hey there; I am just preparing a report for a new client about the actual search terms that lead to the 18 conversion (leads) he collected so far. My problem: Although the first row in the search term report lists 18 conversions the individual conversion listed below only ad up to 15. All conversions are at least a few days old. Any advice what I am doing wrong here is greatly appreciated.
Re: search term report conversions
Down the bottom of the report you should see a line saying "Other search terms" and this is probably where your 3 missing conversions are. Google doesn't report all search terms that trigger Ads - for a variety of reasons - and you'll find that these "other" terms can be a larger or smaller percentage of your overall clicks.