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remarketing stopping ads showing

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
  • Your ad can't show to users who aren't on the remarketing lists that you've added to this ad group.
1 Expert replyverified_user

Re: remarketing stopping ads showing

Top Contributor
# 2
Top Contributor

Hello Ian,

 

If you create some remarketing list, then you need to allocate that list to the defined ad groups of your Remarketing campaign, otherwise, Google won't add those users and doesn't show your ads to them. I think that could be the possible reason here why your ads aren't showing to those users.

 

If there's something else, elaborate that, so that Community can address it specifically.

 

Pankaj

Re: remarketing stopping ads showing

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

Hello,

 

To add to the advice you already received , 

 

Are you getting this message in the Ad Preview window ?

 

It is because you are trying to test a search term and you are not in the remarketing list.

 

I think you used the default option "Target and bid" therefore only the audience can trigger ads, if you switch to "bid" all users will see the Ads and you have the option to increase for example the bid adjustment for the remarketing list.