AdWords
3.9K members online now
3.9K members online now
Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
Guide Me
star_border
Reply

profitability

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

which formula best estimates ad groups profit per conversion before advertising expenses to find out which ad group is more profitable on short term?

1 Expert replyverified_user

Re: profitability

Google Employee
# 2
Google Employee

Hi Andrei,

 

Thank you for great question. To answer it, I would highly suggest you use the Adwords Keyword Planner which is a tool available only in an AdWords account in the main menu, after clicking on "Tools and Analysis". You can use Keyword Planner to find new keyword and ad group ideas, get performance estimates for them to find the bid and budget that are right for you, and then add them to your campaigns.