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over 100% conversion rate

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# 1
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Hi, I seem to be getting a 170% in my conversion rate in Adwords...What could be the reasons for this?

 

As I am presuming (possibly wrongly) that you can only have 100% conversion rate?

 

Many thanks in advance

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Re: over 100% conversion rate

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# 2
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Hello Rob,

The maximum possible conversion rate is 100% which you can get. If you are getting more than this, then there must be some problem with your conversion code placed on the thank you pages.
The codes may be triggering more than 1 time.
Go to Tools >> Conversion, and here you can see from where you are getting your conversions.
Please do check, the conversion code should be placed only on the thank you page, and not on any other pages.

thanks,
Manoj
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: over 100% conversion rate

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# 3
Top Contributor

Hi Rob,

 

Few reasons I could think of it:-

 

1. Time lag between when AdWords update the statistics in the interface. Data you check is not real time. Read this reference on data freshness for more insights:- https://support.google.com/adwords/answer/2544985?hl=en

 

2. Where have you inserted the conversion tracking code? Make sure that the code is present on the correct pages and not everywhere on your website. This conversion tracking script is mainly used to measure the ROI for you. So the script will be installed either on contact thanks, check out success etc...as few examples. Also read this reference and see where the discrepancy might have arrived in your code:- https://support.google.com/adwords/answer/1722021?hl=en

 

ScottyD also wrote one article on abnormal stats in the interface long time back and it is worth giving it a read :-

https://www.en.adwords-community.com/t5/User-Articles/Abnormal-Statistics/ba-p/48558

 

Pankaj

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: over 100% conversion rate

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# 4
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Hi Rob,

There are two types of conversion data that you might see in your reports.

'Conversions' reports all conversions made within your chosen conversion window after an AdWords click and 'Converted clicks' reports every AdWords ad click resulting in one or more conversions within your chosen conversion window.

Probably you are watching the 'Conversions' data in your Adwords report, which can show multiple conversions (based on your conversion tracking settings) against a single click which will result in conversion rate data showing more than 100%.

You can find more about conversion types here - https://support.google.com/adwords/answer/6365?hl=en

Counting conversions - https://support.google.com/adwords/answer/3438531

You can 'customize' the columns to add 'converted clicks' data to your reports.

https://support.google.com/adwords/answer/2454071

Deepak

Re: over 100% conversion rate

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# 5
Top Contributor

Hi Rob,

 

You already have great answers. Now let's hear from the mouth of the horse itself:

 

Google says -

 

Because you might receive more than one conversion per click, this conversion rate may be over 100% if you choose to count all conversions, or if you are tracking more than one conversion action.

 

Hence, if you are not counting unique conversion, you can see a value more than 100%. You see also it more than 100% if you have more than one conversion setup.

 

Thanks
Ratan Jha

 

over 100% conversion rate

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# 6
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forever frnds for everyone Guyzz

over 100% conversion rate

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# 7
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My case is not AdWords-specific ... simply: we're tracking several Events and Destinations in a Dashboard.

 

Here is a screenshot of 1 set of CTR metrics (for the same Goal) > https://www.screencast.com/t/Uh8JIEAx

-- Note the wide difference in results; why the disparity?

-- We're simply tracking a subscription thank-you page URL.
-- We are only tracking this URL destination in this one (1) Goal (the URL is not used in other Goals).
-- Any ideas?  Thanks much!