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major drop in impressions and "reach and frequency" not reporting

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

1. From the 25th June, 2 accounts I manage show a major drop in impressions, way more than the normal variations I have seen.


2. It seems "reach and frequency reports" stopped reporting for  July, yet June reports pull out just fine. This is for both the campaigns I manage in the 2 accounts mentioned above, the campaigns have frequency capping set, run on Display Network and on CPM/CPC


I cant explain these changes and wondering if Adwords is implementing some new policies or there is something I am missing. Any insight on this?


Note I have been managing only these 2 campaigns mentioned for the relevant period.

1 Expert replyverified_user

Re: major drop in impressions and "reach and frequency" not

Community Manager
# 2
Community Manager
Hi Wayne,
There could be a number of different things that are impacting your drop in impressions. I'll ask a member of the AdWords team to investigate this for you. Please keep an eye out for an email from them.