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lost IS budget?

Participant ✭ ✭ ✭
# 1
Participant ✭ ✭ ✭

Hi everyone

 

In one of my accounts I have a campaign that says lost impression share 89%. But, considering the kinds of keywords in it I think that sounds improbable. Also, I don´t get a "Limitied by budget"-message for it, which should be the case if you have lost IS of 89% due to budget.

All ad groups in the campaign hve a high lost IS, not due to rank, which seems even more improbable considering their ketwords.

Could anything be wrong in reporting here? Any experiences of something similar?

1 Expert replyverified_user

Re: lost IS budget?

Top Contributor
# 2
Top Contributor

Hi David;

I think that the reason is, that these are two different estimation algorithms. Moreover, the time period for calculation is different: while IS is based on a daily data, "budget" is estimated over a longer time frame.

 

I would test by increasing budget, and see if the ad gets more impressions.

 

-Moshe

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: lost IS budget?

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭

Thanks

 

I think I´ll split the campaign into several ones to see if I get different figures, I think the stats - based on keywords - are somewhat strange