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keywords tool

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Is the keyword planner better than the keyword tool? I not finding the customize column option in for keyword planner is it available for keyword planner or not?

Re: keywords tool

[ Edited ]
Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Nanda, I compared the Keyword Tool to the Keyword Planner, and you are right, they don't have the same columns anymore (in some cases).

Here is a good article that explains what happened to each column.

In my opinion, there are only two things that are worse in the new Planner
1. You can only do 50 keywords at a time when searching for new keywords.
2. You need to be logged in to use it. I have to use a dummy account when trying to do a buildout for a new client, or pre-sales work for a potential client. I'm not going to create a new account in my MCC for every pre-sales client.

I have loved everything else (especially location targeting). It takes a little getting used to though.


I just saw this too. It's an AdWords hangout to explain the new Planner. 8/26 at 9:30AM PT/12:30PM ET

Re: keywords tool

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆

Hi nanda k,


The keyword planner is much more better tool than the old keyword tool

because now it combines functionalitis from both the traffic estimator and the keyword tool

And with the help of the keyword multiplier it can save you some serious time .


I find very handy also using Google Trends Tool  (old Google insights)

Especially when initiating an international campaign to find some more interesting metrics about my target keywords.


Unfortunately for you only the following metrics are available in the review estimates page  :


Ad Group
Avg. Pos.
Avg. CPC


And the following metrics are available in the first level at the adgroup ideas and Keyword ideas tabs :


Search terms

Avg. monthly searches 


Avg. CPC 




And it looks like there is not a column modifier available.


Tip : Dont forget when you press the Review Estimates to 

Enter a bid Enter daily budget and not leave them blank because otherwise it wont produce any data in the table !



George Gemenetzis
Don't forget to Star or credit an answer as an AdWords Accepted Solution if it helped you.