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iOS app download search campaigns - Method and Device ID

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



We're trying to set up tracking of iOS downloads for AdWords search campaigns. It appears this is not possible with AdWords conversion tracking, as it is only available for Display campaigns. Instead, we are using the URL Builder to track these downloads in Google Analytics.


However, we can find no documentation around 1) if the Method for AdWords is "Redirect" or "Ping", or 2) what to put as the value for the Device ID Macro. We need to use a custom parameter for the latter, where AdWords populate the device id into the URL so that Google Analytics can pick it up.


if someone can please shed some light on the above it would be highly appreciated. Thanks!


2 Expert replyverified_user

Re: iOS app download search campaigns - Method and Device ID

Top Contributor
# 2
Top Contributor
Hi Kristoffer
I think you'd be better off posting on the iOS GA developer forum here:!forum/ga-mobile-app-analytics

We don't really deal with development specific queries here and the above forum is probably more suited to your request. At least you wont be waiting days for a reply Smiley Happy

Hope that helps!

Re: iOS app download search campaigns - Method and Device ID

Community Manager
# 3
Community Manager
Hi Kristoffer,

Yes, Dave is correct - you'd be best to go directly to the Developer forum.

Some information I was able to dig up for you, is as follows: the Google Analytics URL Builder method only works iOS AdMob campaigns. In order to track iOS App Download using Analytics, a you'll need to pass users IDFA information as a value of a URL query parameter. Since we can retrieve the info only from the AdMob network, we cannot use Google Analytics to track Search Campaign performance for iOS app download. Unfortunately, this method is not a viable option for your iOS search Click To Dial campaign.

Currently, one way to track iOS activity is through third party tracking template redirects. However, you probably won't be able to get the conversion data into AdWords.

Hope this helps, and hope you are well!