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how can I estimate reach for an in video campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am putting together an in video campaign around a specific interest group.  How can I estimate reach?

1 Expert replyverified_user

Re: how can I estimate reach for an in video campaign

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi

 

When you choose to create a targeting group for a campaign, if you put in max bid per view and choose Interest-category or Topic (not sure about other targeting possibilites) you will get an estimation of reach (right side of page)

Re: how can I estimate reach for an in video campaign

Top Contributor
# 3
Top Contributor

To be honest, I'm not sure how much I trust this estimated reach.  Have you noticed (David) that the reach goes down when you increase the CPV and up when you decrease it?  Seems rather odd to me...

 

J

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: how can I estimate reach for an in video campaign

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭
Good point Cobnut.

Re: how can I estimate reach for an in video campaign

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Cobnut, it is probably because you have set a limited budget for your campaign. What is shown in Audience selection is not exactly reach, its an estimation of the views you can get. Try to set a ridiculously high budget, the estimation will be increasing while you are increasing the CPV.