hi guys,i have one interview question i have faced at accenture.[ Edited ]
Re: hi guys,i have one interview question i faced at accenture.
If an account has thousands of keywords, I am sure that many of them would be unnecessary or not much relevant. This number can be kept to minimum by structuring campaigns/adgroups properly. Using Broad Match Modifiers and proper negatives in place would help keep this number minimized to a greater extent.
Still, if that many keywords are required, structuring them properly based on the business's different offerings and on the website's content themes would allow efficient management.
Then, there are tools inside the AdWords interface which can help automate certain things in bulk. It allows faster and easier management. And not to forget, AdWords Editor and AdWords scripts help a lot in managing considerably comprehensive campaigns.
This is what I usually do with comprehensive campaigns, and I don't find any issue optimizing them for better performance.
Re: hi guys,i have one interview question i have faced at accenture.
An initial analysis report can mean a report discussing things combined with the following -
- An analysis on a business's offerings, potential target markets/geographies, target demographics etc.
- Analysing ROI from existing marketing channels
- Analysing most suitable campaign types and other strategies with AdWords so that ROI goals of the business in question can be subjected
- Giving a proposal to the client in question to establish the suitability of AdWords. Showing them the potential of AdWords... making them understand the what's, why's, how's etc.
In all, analysing business goals and aligning them with AdWords in order to advise a business how AdWords can meet their advertising goals more effectively and efficiently. It usually consists of several researches and analysis.
However, if a business is already advertising with AdWords, initial analysis report can better be called audit report wherein performance of the existing campaigns are analysed and the client is presented with an audit report discussing where and how things can be optimized for better performance.
My two cents!