est first page bid with exact and phrase match
Basically if i had the keyword [Blue Widget] in my account which had an est first page bid of £3.25 and est top page bid of £5.75 if i then added;
''Blue Widget'' would this phrase match inherit the est first page bid of £3.25 and est top page bid of £5.75?
Re: est first page bid with exact and phrase match
I believe your est. first page bid and top page bid are defined by:
- The exact match version of your keyword, for this, [blue widget] and "blue widget" should give the same
- Your Quality Score, which will likely be different for "blue widget" as it doesn't have the statistics history of [blue widget]
But the estimated bids will not be automatically inherited. (and I expect them to be different for both) Also, it's considered best practice to avoid duplicate keywords
You can find more information on duplicate keywords in this thread: https://www.en.adwords-community.com/t5/Set-up-and-basics/Duplicate-Keywords-in-Different-Ad-Groups-...