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ecommerce objectives

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello Smiley Happy

 

A simple question:

 

We isntalled the new Ecommerce Tracking - Web Tracking (analytics.js) to use Universal Analytics version.

 

My question is: is it still necessary to create objetives in analytics to import/ to see my conversions in Adwords.

 

Thanks in advance,

Anaïs

 

 

Re: ecommerce objectives

Badged Google Partner
# 2
Badged Google Partner
Hi Anaïs,

If your ecommerce tracking is set up and working in Analytics, then you should be ok. In AdWords, you can simply import your ecommerce transactions then from analytics.

More info: https://support.google.com/analytics/answer/1034306

Re: ecommerce objectives

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
Hi Anais
As ken said, if the e-commerce code is working fine then you don't need to set anything else for conversion tracking perspective. But yes, if you want to analyze multi channel funnel or goal flow of visitors in analytics to get a deeper understanding of user behaviour then you may set goal (as you said objectives) and create a funnel to see where visitors drop off.