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duplicated conversion in adwords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

hi, we are a ecommerce site and i have installed conv tracker in our checkout page, but data looks weird and i am confused, for instance:



data in conversion tracker, and you see there is an order conversion counted as twice, but actually it is impossible convert twice for only one order.



data in campaign report



so my question is which is most accurate data i can use? If the "45" is right number but why in conversion tracker it is 46 (duplicated conversion removed, from 48 to 46)


1 Expert replyverified_user

Re: duplicated conversion in adwords

Community Manager
# 2
Community Manager

Hi Chang T,


What you are comparing here is "Converted Clicks" and "Est. Total Conversions".


Converted clicks reports every AdWords ad click resulting in one or more conversions within your conversion window. This means that if a customer completes two "Conversion" actions within the conversion window this column will still show "1" for that click.


Total Conversions reports all conversions made within your conversion window after an AdWords click.


I hope this helps explain things,