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delivered impressions are lower than Anticipated

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

delivered impressions are lower than anticipated for Search (PPC) campaign, what shall I do to the Campaign ?

Re: delivered impressions are lower than Anticipated

Badged Google Partner
# 2
Badged Google Partner
Avigyan31,

If you are using the Search network, look to broaden your keyword match types or look for more keyword opportunities.

Also check your setting and targeting areas.

Look for your adwords impression share details for Tracking impression share:
https://support.google.com/adwords/answer/2497703?hl=en