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cross domain tracking

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi!

 

The question conserns cross domain tracking. Now on the site there is a variety of different possibilities to pay for the product. For example, in one situation the whole payment prosess happens on the site, in other - users go to another site and use its payment system (PayPal), also there ways in which pop-up comes and users enter their data in such windows. But the confirmation of exact payment method is done with tht help of one and the same button. (you can all these in the picture bellow)

1394794813456.jpg

 

So, can you help to understand how the cross domain tracking can be set? What code lines should be written in order to be able to see all the methods of payment correctly? and analyse these data in Analytics.

 

Would be really gratefull for your help!

Re: cross domain tracking

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Aleksandra,
I think you'll probably find this article useful - https://support.google.com/adwords/answer/2375435?hl=en

From what you're describing, in my opinion, you'd be best to use Google Analytics Goals and then import them to AdWords as Conversions.
How I'd set up -
1. In GA, the button that leads to Paypal would be tagged with Event Tracking. Whenever someone clicks on this button I'd set up that Event as a Goal/Conversion.
2. When the whole payment process takes place on your site, make sure the confirmation page is listed as a Goal/Conversion in Google Analytics.
3. When the pop-up comes up and is completed, I'd serve a confirmation page and set that confirmation page as a Goal/Conversion.

Import Analytics Goals/Transactions as AdWords Conversions - https://support.google.com/analytics/answer/1034306?hl=en

Event Tracking - https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide