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create audience list from ad clicks

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

how do I create an audience list from adword clicks not website visits.  I cannot install tracking on the website.  The audience builder on the side of the Adwords Account clearly states create Audience from website visitors as well as ad clicks.

2 Expert replyverified_user

create audience list from ad clicks

Top Contributor
# 2
Top Contributor

Hi @yvon,

 

You are advised to consider the posts in the following thread.

 

***   I want to create a remarketing list, which have users(Cookies) only from google adwords?   ***

https://www.en.advertisercommunity.com/t5/Google-Analytics-Code/I-want-to-create-a-remarketing-list-...

 

Best,

Lakatos

create audience list from ad clicks

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

Hi @yvon

If you aren't familiar with remarketing, you should read How remarketing works first.

 

Here is the solution for your issue

 

https://support.google.com/adwords/answer/2454064?hl=en

 

Thanks

Sanal John

create audience list from ad clicks

Top Contributor
# 4
Top Contributor

Hello,

 

Just a small addition to what has been said above, in any case remarketing does involve adding javascript code on the web pages, OR making changes to the analytics code to enable remarketing OR using Google Tag Manager. Without this, the system won't be able to track the cookies and build the audiences list for you.

 

My 2 cents!

Pankaj

create audience list from ad clicks

[ Edited ]
Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Sorry but, may I say again: that I cannot add code to the website.

 

The Adwords Interface explicitly says "Create an Audience from Ad Clicks" in addition to website visitors.  Which means you can do either one independently.

 

 

 

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