AdWords
2.2K members online now
2.2K members online now
Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
Guide Me
star_border
Reply

conversions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
My conversions on the Google platform are much higher - maybe double - what I am actually getting. Any ideas? I am guessing some people return to the thank you page a few times, but the numbers are so out of whack.
1 Expert replyverified_user

Re: conversions

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
Hi Bob
There can be several reasons for this , trying to list a few.
-Adwords Conversions attributed on click date while your DB must be tracking on conversion date.
-There can be issue with your confirmation page reloading
Regards
Nikhil
Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: conversions

Top Contributor
# 3
Top Contributor
Hi Bob,

Change the settings of your conversion from Count Every to Count One:

Every: this setting is best for sales, when every conversion likely adds value for your business.
One: this setting is best for leads, such as a sign-up form on your website, when only one conversion per ad click likely adds value for your business.
https://support.google.com/adwords/answer/6095821