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conversion tracking

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# 1
Visitor ✭ ✭ ✭

Yesterday, I sold two items ,but adwords tracking indicates that there were six conversions. What is going on here?

2 Expert replyverified_user

conversion tracking

Top Contributor
# 2
Top Contributor

Could be any number of things....

 

Firstly, how are you tracking the conversions? Just one way, or are there a number of different ways a person can trigger a conversion?

 

What do you count as a conversion? Is there just one conversion or many?

 

do you have ecomm tracking activated in Google Analytics? If you do then you may well be getting ecomm data feeding back as conversions, but you might also have AdWords conversion script on your sales confirmation page (or anywhere else in the process)

 

Another good starting point is to activate the "Conversions" column in your AdWords interface and then segment by conversion name - which conversions do you see?

 

Take a look and let us know...

 

 

 

conversion tracking

Top Contributor
# 3
Top Contributor

In addition of that, you need to also check the attribution model in AdWords Conversion Pixel.

 

Are you tracking last click or First Click?

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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