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click cost

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# 1
Follower ✭ ☆ ☆
What does it mean if my bid is x and my click cost is less than x yet I'm position 6?I thought it would bid higher to get a higher position?
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Accepted by topic author greenbear521
September 2015

Re: click cost

Top Contributor
# 5
Top Contributor

Hi there;

The maximum bid is used to determine your ad rank among the other ads taking part in a specific auction;

The actual price that you pay is calculated differently.

These  classic videos by Hal Varian from Google illustrate how  ad rank is calculated and the actual price paid.

;

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Re: click cost

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Here is the definition of your Actual Cost Per Click (click cost) :

Your maximum CPC bid is the most that you'll be charged for a click, but you'll often be charged less – sometimes much less.

Please refer more here https://support.google.com/adwords/answer/6297?hl=en-GB

Your Ad Position is based on Ad Rank (https://support.google.com/adwords/answer/6300?hl=en-GB&ref_topic=24937).

Regards,
Balu
www.locsea.com/googleadwordsblog

Re: click cost

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
So you mean I pay less than x because even at x i couldn't beat the higher rank ad above me

Re: click cost

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆
Google won't charge you more than your Max CPC.

Ad Rank = Bid * Quality Score

If you want higher position, you need to increase Quality Score and your Bid.

And yes your adrank is lower than the one above you. It's not just the bid that plays a role here. It is the combination of your quality score and bid.

About quality score: http://support.google.com/adwords/answer/156066?hl=en&rd=2

Thanks,
Balu
Marked as Best Answer.
Solution
Accepted by topic author greenbear521
September 2015

Re: click cost

Top Contributor
# 5
Top Contributor

Hi there;

The maximum bid is used to determine your ad rank among the other ads taking part in a specific auction;

The actual price that you pay is calculated differently.

These  classic videos by Hal Varian from Google illustrate how  ad rank is calculated and the actual price paid.

;

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’