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anticipated results for a yt campaign

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# 1
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I am trying to compare one of my YT campaigns with an average of like YT campaigns. Essentially I am looking for average company analytics about engagement, retention, etc, so that I can see if I am surpassing or falling short of other YT campaigns.


I have been searching the web for white papers like this that talk about conglomerate/ average analytics/ results, but haven't been able to find any. Would you mind pointing me to reports on average users'/ campaigns' results?



1 Expert replyverified_user

Re: anticipated results for a yt campaign

Rising Star
# 2
Rising Star

I'm not sure that any such information exists.


For one thing, different markets and industries experience very different performance in all advertising venues, not just YouTube. For another, the quality of the advertising program matters a lot, making "averages" even less meaningful.

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