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analytics show more conversions than adwords on a day to day basis

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

Analytics shows MORE conversions than AdWords on a daily basis. As I'm writing this post I can see 5 conversions in AdWords and 15 in AdWords. 

 

Is there a way to check if maybe analytics is double counting the conversions? 

I checked the checkout page and there are 2 tags: Analytics and Tag Manager (who Includes Google Analytics tag) - may this be the cause?

 

Thanks in advance

Gabriel

1 Expert replyverified_user

Re: analytics show more conversions than adwords on a day to day basis

Rising Star
# 2
Rising Star

Hi Gabriel,

 

Firstly, AdWords & Analytics count Conversions & goals differently. Hence a certain amount of discrepancy is expected. Here's a nice article about reasons for discrepancy.

 

Sumanth

Sumanth Sridhar

Re: analytics show more conversions than adwords on a day to day basis

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi @Gabriel m,

your question is old as conversion tracking. @Sumanth Srindhar has linked a very nice article that is still accurate today.

Please read also this articles:
https://support.google.com/analytics/answer/2679221?hl=en
https://support.google.com/ds/answer/2791195?hl=en
https://support.google.com/analytics/answer/1034383?hl=en
http://www.finch.com/en/blog/10248-8-common-illegitimate-reasons-for-discrepancies-between-adwords-a...
https://www.google.hr/url?sa=t&rct=j&q=&esrc=s&source=web&cd=8&ved=0CFcQFjAHahUKEwiC9Jaqoa3IAhVJshQK...
http://www.keywordio.com/knowing-the-differences-between-adwords-analytics/

And a good practice is to follow Avinash Kaushik's Occam Razzor's blog about Analytics metrics, dimensions and measurement.

In short, it's not the difference that should concern you, but the trends...