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adwords traffic in analytics

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# 1
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I have recently started using adwords to promote our store but the traffic is not appearing on the google analytics reports.


On another ecommerce store we operate the data is clearly visible.


Is there something I need to do to activate the connection between the two?




1 Expert replyverified_user

Re: adwords traffic in analytics

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# 2
Top Contributor
Yes - you need to connect the two accounts in both directions.

Within AdWords go to the gear icon top right and select Account Settings - first make sure that you have auto tagging selected - the default is No, Thanks - for some bizarre and inexplicable reason - then in the left hand menu - Linked Accounts and follow the instructions to link GA there.

Then go into GA and click on the admin link - in there you'll find a menu option for AdWords linking - again follow the instructions to link to two - that should do it....

any problems, let me know...