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adwords remarketing tag

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

our tag is not firing

we've followed all the instructions

installation is through GTM

is there a best resource to read ... or anyone to talk to about this?

1 Expert replyverified_user

adwords remarketing tag

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi @Chris D,

 

If you are looking in AdWords and seeing a message that your tag is not active | Fix it... this is a normal message that does not mean there is anything wrong, it just means the tag hasn't fired recently. A remarketing tag can be working perfectly and simply not have a remarketing session. 

 

Have you installed Google Tag Assistant, a free Google Chrome extensions for testing all tracking code (tags)? This would be the first step since it will show you errors, if any are present. 

 

Let us know what you discover. We are here to assist. 

 

Kind Regards,

 

James

 

____________________________________________________________
Google My Business & Google AdWords Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile


 


 


 

adwords remarketing tag

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you James.  I'm not sure if you can tell any problems remotely but https://irefer.io is the website.

 

Unfortunately tag assistant shows only analytics and GTM tags active.  Does NOT show adwords remarketing and adwords conversion tags as active (no errors either)

 

It's adwords that says something is wrong:

 

Account setup
Remarketing tag
Your tag has been inactive over the last 7 days
Your tag hasn't been adding website visitors to your remarketing lists.
Conversions
Your tag isn't active
Conversions aren't being tracked

 

adwords remarketing tag

[ Edited ]
Top Contributor
# 4
Top Contributor

Hi @Chris D,

 

You are welcome. 

 

The message is a confusing to many as it appears something is wrong when it actually means there has been no recent activity.

 

I ran Tag Assistant and turned on recordings and I saw where your remarketing tag was working. You should turn on TA with recordings and click about your site and then view recordings. You will see that it is firing but not through Tag Manager.

 

You should continue to work with Tag Assistant to clear the suggestions and warnings.   

 

Kind Regards,

 

James

 

____________________________________________________________
Google My Business & Google AdWords Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile


 


 


 

adwords remarketing tag

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

oh well it looks like sometimes it works sometimes it doesn't ... TA doesn't really tell us what is wrong .. btw we're pasted tag using custom html option in GTM - is that a correct method?

 

adwords says this in shared library:

Remarketing tag

We haven't detected the AdWords tag on your website or in your app

 

TA says this

No HTTP response detected
Missing CDATA comments.
Missing line breaks may cause issues.
 

 

and tag looks like this:

 

<!-- Google Code for Remarketing Tag -->
<!--------------------------------------------------
Remarketing tags may not be associated with personally identifiable information or placed on pages related to sensitive categories. See more information and instructions on how to setup the tag on: http://google.com/ads/remarketingsetup
--------------------------------------------------->
<script type="text/javascript">
var google_tag_params = {
dynx_itemid: 'REPLACE_WITH_VALUE',
dynx_itemid2: 'REPLACE_WITH_VALUE',
dynx_pagetype: 'REPLACE_WITH_VALUE',
dynx_totalvalue: 19.99
};
</script>
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 870492335;
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/870492335/?guid=ON&amp;script=0"/>
</div>
</noscript>