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adwords conversion tracking code inactive tag

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# 1
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I have a question about AdWords conversion tracking code "tag inactive". I restarted an Adwords campaign two weeks ago and noticed that the conversion tracking code status is "tag inactive". I know it could be something wrong with the way that the tracking code is installed, so I asked my website manager to re-add  existing tracking code to our website.


He already added the tracking code to Big Commerce and said it is been tracking conversion via Google Analytics alone. But the tag status is still "tag inactive". What should I do to fix this? Under "tag inactive" status, will the conversion be tracked? 


Thanks a lot!



1 Expert replyverified_user

Re: adwords conversion tracking code inactive tag

Top Contributor
# 2
Top Contributor
Hi Ting
(The following assumes that you have had no conversions).

Without knowing your website address, the best advice I can offer you is to install the Google Tag Assistant browser extension. This will tell you if the tag is installed correctly on your site. If you've been getting that error for 2 weeks, it is NOT installed correct. It sounds to me like your web developer only installed the GA code and not the AdWords tracking code. That, again, assumes that you've had no conversions. If the tag is installed on the conversion page, then Google has to know about it. You'll need to load that page at least once in your browser.