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With adwords, what does google geographically consider "local"?

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# 1
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Does local mean my state, my county, my timezone? Ive looked all over and I can't find the answer to this question. 

2 Expert replyverified_user
Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)
September 2015

Re: With adwords, what does google geographically consider "local

Top Contributor
# 2
Top Contributor

Hi Havroofcleaning,


Welcome to the community...Smiley Happy


Google will consider the geographic (location) information in a search query as ‘local’ - for example ‘san diego hotels’.


For a business people located around your business locations (within their service area) can be considered as local. ‘Local’ definition changes for every business, based on their service area (county, state, country)


But for an advertiser the location information in a search query offers great opportunities, and Google offers some great features to utilize this information. You can use features like location targeting, location extensions or zip code targeting to target your ‘local’ customers.


Please find more information about some of these features below.

Re: With adwords, what does google geographically consider "local

[ Edited ]
Top Contributor
# 3
Top Contributor

Hi there;


In addition to "info"'s answer; Geo targeting varies from country to country;

While in the US you can target by zip codes; or metro, in other countries you can target up to a city or region level.

For a full list of Geo-targeting options, see the following link,


Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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