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Will I gain all quality score after inserting value tracking in URL?

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

I have multiple campaigns running from last couple of years, now I want to add value tracking perameter in to URL. In that case I have to edit my ads, will my keywords quality score same or I lost all creadibility?

1 Expert replyverified_user
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Will I gain all quality score after inserting value tracking in UR

Top Contributor
# 2
Top Contributor

Hello,

 

There is no definite answer to that as far as I understood your query.

 

The prime factor here is the CTR which comes into picture when we talk about Quality Score.

 

There might be overall impact in terms of this metric as Quality Score takes into consideration CTR, Landing page experience and ad relevance as well. However having said that, critical component is still the CTR. If it is improved by doing what you are looking for, you might see a change in Quality Score.

 

My Thoughts!

Pankaj

Re: Will I gain all quality score after inserting value tracking in UR

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Hi Pankaj,

 

I agree with you, but that is all sure I will not gain my all previous data and creadibity with quality score and most CTR If I edit and changed my destination URL.

 

I am little bit confused. large.