Will I gain all quality score after inserting value tracking in URL?
I have multiple campaigns running from last couple of years, now I want to add value tracking perameter in to URL. In that case I have to edit my ads, will my keywords quality score same or I lost all creadibility?
Re: Will I gain all quality score after inserting value tracking in UR
There is no definite answer to that as far as I understood your query.
The prime factor here is the CTR which comes into picture when we talk about Quality Score.
There might be overall impact in terms of this metric as Quality Score takes into consideration CTR, Landing page experience and ad relevance as well. However having said that, critical component is still the CTR. If it is improved by doing what you are looking for, you might see a change in Quality Score.