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Why unusual data showing in Analytics and Adwords?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi,

 

I've been using Google Adwords for past one year but never experienced such a thing before. Which checking yesterday's performance this morning I found that for a particular keyword the bounce rate is 100% in Google Analytics, which Adwords showing 0.00%.

 

Now, which one to trust? Thanks.

Re: Why unusual data showing in Analytics and Adwords?

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi Banerjee,

 

In some cases data discrepancies occur between Adwords and Analytics data. Also, might be data availability and freshness is an issue here. For complete information check Analytics data in Adwords reports.

Re: Why unusual data showing in Analytics and Adwords?

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭
Hello Mainak,

Adwords & analytics are different in terms of tracking - AdWords records the action on the day of the click, Analytics records on the day of the visit. This topic can help you - https://www.en.adwords-community.com/t5/Tracking-Reporting/Discrepancies-in-Google-Analytics-Clicks-...

Thanks,
Kaushik