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Why still getting Google Pay Per Click after pausing campaign last week?

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

We paused ALL of our campaigns last week. This morning we got a click (actually our second click after pausing campaign)

Why still getting google pay per click.jpg

How do we prevent this (as it's currently taking potential customers to a 404 page)?

Please note that the program tracking the incoming clicks is in Lead Forensics

1 Expert replyverified_user

Why still getting Google Pay Per Click after pausing campaign?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We paused ALL of our campaigns last week. This morning we got a click (actually our second click after pausing campaign)

Why still getting google pay per click.jpg

How do we prevent this (as it's currently taking potential customers to a 404 page)

Why still getting Google Pay Per Click after pausing campaign last week?

Rising Star
# 3
Rising Star

It is possible that someone left a search results screen open on their computer, and clicked on the ad at a later date.

 

Why still getting Google Pay Per Click after pausing campaign last week?

Badged Google Partner
# 4
Badged Google Partner

It's returning users. That's another reason why "PPC specific landing pages" can do more harm than good. Especially, if you don't handle your redirects correctly.

Tom