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Why is the unique cookies metric showing as a percentage?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

Some of my display campaigns are now showing as a percentage, rather than a number. Does anybody know why this is? It has only started happening in the past couple of months. It is stopping me from accurately gauging the number of unique users exposed to a display advert.


Thanks,


Rob

1 Expert replyverified_user

Re: Why is the unique cookies metric showing as a percentage?

Top Contributor
# 2
Top Contributor
Hi Rob,

Can you clarify which specific metric you are referring to here inside Google AdWords where the number has been switched with Percentage?

Pankaj

Re: Why is the unique cookies metric showing as a percentage?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Pankaj,

The Unique Cookies metric. This is a Display-only metric and can be found under Reach Metrics