AdWords
4K members online now
4K members online now
Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
Guide Me
star_border
Reply

Why is the number of clicks on search term report different from other reports

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone,

On my campaign's search term report, I've got the total number of clicks of 3160. But on all other reports, I've got a total of 3318. I thought that the search term report lists all search terms with clicks, then why is there a difference here?

 

Thank you

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Đặng Đ
October 2016

Re: Why is the number of clicks on search term report different from other reports

Top Contributor
# 2
Top Contributor

Hi @Đặng Đ the search term report doesn't list all search terms that triggered clicks.  Some searches are omitted for various reasons including personally identifiable data, etc.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Đặng Đ
October 2016

Re: Why is the number of clicks on search term report different from other reports

Top Contributor
# 2
Top Contributor

Hi @Đặng Đ the search term report doesn't list all search terms that triggered clicks.  Some searches are omitted for various reasons including personally identifiable data, etc.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits