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Why is some of my data (not set) in Adwords Attribution Modelling?

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

When looking at attribution modelling in AdWords, some of my data is showing as (not set) for keyword, match type, campaign, ad group etc. Anyone know why this is?

 

1 Expert replyverified_user

Why is some of my data (not set) in Adwords Attribution Modelling?

Community Manager
# 2
Community Manager

Hi @Jessica H,

Without knowing which specific report you are looking at, there are many reasons that (not set) could be showing. 

 

First, I would check that your accounts are linked. Here is a full list of why you might be seeing (not set): https://support.google.com/analytics/answer/2820717?hl=en

 

Kathleen

Why is some of my data (not set) in Adwords Attribution Modelling?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Kathleen,

 

Thanks for replying! 

 

I'm looking at the Attribution Modelling section in Adwords, First Click vs. Last Click.

 

I am seeing (not set) data for all my conversion actions (different amounts) and my lookback is set to 30 days.

 

The Analytics and Adwords accounts are linked and auto tagging is on, however, I am looking at the AdWords platform, not AdWords reporting in Analytics. I am also seeing $0 cost data, but am seeing conversions.

 

Jess

Why is some of my data (not set) in Adwords Attribution Modelling?

Top Contributor Alumni
# 4
Top Contributor Alumni

Hi @Jessica H

Are you conversion actions adwords conversions or they are conversions imported from GA?

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Why is some of my data (not set) in Adwords Attribution Modelling?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi Nik,

 

They are Adwords Conversions (Conversion Actions - pixels specific to my conversion pages).

 

Thanks

 

Jess