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Why i have such a different Geo stats from GA and Adwords report

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi community, 

when i do geo report in adwords it shows that i have 98% traffic from country A, and 2% from Country B. When i do same report in Google Analytics it show completely different results, it shows that i have 95% from country B, 1% from A, and other 4 splitted between 10 other countries, how is that even possible ? 


Please check screenshots, its ok that France campaign might have traffic from other countries due to business specific. To be honest i would say that both reports might be correct from my logic, but which one is correct for real?

1 Expert replyverified_user

Re: Why i have such a different Geo stats from GA and Adwords report

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Timur,

AdWords has 2 types of locations. Geographic & User locations. Geographic refers to a users country/region of interest and not where they physically are.

Thus it is very easy for a user to have an AdWords geo location of France (as this is what they were looking for) but be based in the UK (Their actual location).

Hope this helps

Re: Why i have such a different Geo stats from GA and Adwords report

[ Edited ]
Top Contributor
# 3
Top Contributor

Hi Guys,


Just trying to elaborate a bit more on it.


*** Measuring geographic performance - scetion: Geographic and user locations reports ***


Quoting verbatim:
What triggered your ad (geographic): Shows your customers' physical locations, or locations that they had shown interest in through searches or content they had viewed.
Where your users were (user locations): Shows only your customers' physical locations, regardless of any locations they may have shown interest in.


I'd note that the discrepancy may cease to exist if you select the advanced location option settings as shown in the snip below my sig.